About Breezy Risk Advisors
Insurance technology and strategy. Carrier operations. MGA startups.
Joerg ProeveFounder & Principal
Who I Am
I'm Joerg Proeve. I have spent my career on both sides of the insurance operating model — inside carriers and building MGAs.
At Chubb, I worked in corporate strategy and then post-merger integration after the $28B ACE-Chubb merger, consolidating the two legacy organizations and introducing a new performance reporting framework across 54 countries. At CNA, I designed the governance framework for its $325M technology portfolio — prioritizing investments, structuring steering committee decisions, and selecting vendor partnerships at scale. Earlier, I advised insurance CEOs on corporate strategy and value creation at Marakon and Kearney.
I have also built insurance from the ground up. As COO of BOXX Insurance, a cyber MGA, I built operations from product architecture through distribution across all 50 states; the company was later acquired by Zurich. Before that I founded Parachute Insurance, a parametric MGA for hurricane risk.
Today I advise carriers, MGAs, and investors on insurance strategy, technology, and operations. I also run independent insurance audits for financial institutions, testing coverage against real loss scenarios and preparing for regulatory examination.
My background bridges business and engineering: MBA from London Business School, UK, and Master's in Electrical Engineering from Karlsruhe Institute of Technology, Germany. I started my career in cybersecurity at Siemens.
Published in Insurance Thought Leadership and American Banker. Member of PACB and IBANYS.
What Breezy Risk Advisors Is
Breezy Risk Advisors is an advisory practice focused on insurance. I founded it after seeing the same problems from every seat in the industry: technology decisions made without underwriting insight, insurance programs evaluated on price rather than on what they actually cover, and coverage gaps that nobody was surfacing.
The Insights section reflects the range of this work — from emerging risks like AI liability to carrier technology strategies, the evolving insurance ecosystem, and detailed policy analysis.
Want to Talk?
Whether it's a question about insurance technology, an independent perspective on coverage, or a conversation about working together — I'm happy to talk.